the taylor team

A ranch-honest, service-forward Realtor brand that weaves faith and military heritage into a modern, curb-appealing system.

Jason and Brooklyn asked for a brand that stood out in a crowded Realtor market and felt “ranch” while reflecting who they are: a Marine Corps family rooted in their faith. I built the identity around the alliteration in “The Taylor Team,” using three capital T’s to create an intersection that reads as a subtle cross. Arcing strokes shape a mark that feels like a cattle brand, and a minimal star set nods to Jason’s service. The palette is a deep, muted interpretation of red-white-blue to keep the patriotic thread while leaning into earthy warmth. Paired with a clean, highly legible type system, the result is a cohesive brand that’s instantly recognizable at street distance and polished up close—confident, neighborly, and true to the Taylors’ story.