product
design
Product design is the bridge between need and daily life—
It slips into real routines, fits real lives, and earns a place in moments that matter. Thoughtul details, honest materials, and intuitive flow turn function into feeling—so a product moves from something to own to something to live with. I design from the audience out—listening, prototyping in context, and refining until it feels right. The result? Products people reach for daily because they don’t just have them; they see themselves in them.
the daily refresh planner
the brief
This application project invited me to explore a range of design samples that balance function and creativity. For this project, I was asked to create design samples that showcased a planner cover with coordinating inside spreads (daily or weekly structure), a surface pattern design to highlight my use of color and pattern, and a custom notepad concept with open format.
A sunny, gold-kissed planner that blends whimsy with order. I designed the Daily Refresh Planner (8” × 10”) a perfect-bound journal with touches of gold foil that catch the light like morning sun. The cover showcases hand-drawn florals—poppies and companion larkspur—illustrated from multiple angles with varied leaves for natural texture. The palette stays true to the Cultivate What Matters brand while leaning into 2025 trend research for a fresh, vibrant mix. The repeating surface pattern scales cleanly across products, keeping the look cohesive beyond the cover. The result is exactly CWM’s sweet spot: flourishing,organic-but-organized, and polished yet approachable.
the product
notepad series
Purpose-driven stationery that cultivates meaningful action. Designed to pair seamlessly with the Daily Refresh Planner, this notepad series extends the system into every day—keeping priorities clear, prayers and reflections close, and projects moving forward. The series is built to use one on its own or stack them together for a cohesive flow— To-Do, Notes & Doodles, Prayer Requests, and Project Planning— each page balancing structure and creativity to capture, plan, and act. True to Cultivate What Matters, the line helps women think big picture, live with purpose, and take the next right step—one page at a time.
