product
marketing
Product photography belongs to The Daily Grace Co. and was supplied by the company for this application project.
Product marketing is the heartbeat of connection—
It’s how strategy, storytelling, and creativity come together to launch a product, create campaigns that resonate, and inspire action in the people you’re trying to reach. A well-crafted campaign does more than inform—it stirs emotion, builds anticipation, and shows your audience how a product can become part of their life. Over time, these experiences spark loyalty and trust, weaving memories that connect people to your brand in meaningful ways.
the creative brief
For this project, I was asked to design a sale theme for The Daily Grace Co. and create cohesive product marketing assets for a mult-channel campaign that would be delivered to their audience through social channels, social advertisements and email campaigns. I was provided with product images and a Marketing Design Playbook with guidelines on branding, colors, fonts to create a campaign that would represent the TDGC brand and fit seamlessly into their portfolio. The campaign copy highlighted the $5 + $10 Sale with messaging to encourage, inspire, and equip customers in God’s Word
at discounted prices.
my vision
The story is simple: beautiful, approachable tools that meet you where you are and make time with God feel both joyful and doable. The visual voice carries that warmth. I paired Sign Painter font for its whimsical, handwritten grace with Blooming Elegant Sans to keep things clear and familiar to The Daily Grace Co. Hand-drawn flower and leaves were built into a playful repeat pattern, then layered behind content so the message stays front and center.
A palette anchored in three TDGC brand colors—with two bold pops—keeps the campaign unmistakably “us” while adding fresh energy. Scalloped banners introduce a pretty, feminine shape that guides the eye and adds delight across emails, social posts, and motion. The result is a soft, cozy system—fun yet polished—that feels personal, consistent, and purposefully designed to usher women toward Scripture…and toward pieces that fit effortlessly into everyday life.
